Let's break it down simply. A Comparison Shopping Service (CSS) partner is essentially a comparison site that collects prices from various webshops and directs visitors to these stores. Think of it as a helpful guide that shows shoppers the best deals.

Imagine having a magical tool that puts your e-commerce store right in front of people who are already looking for what you sell. That’s exactly what Search Engine Advertising (SEA) does! SEA is all about using paid ads to make sure your website pops up when someone searches for products like yours on search engines like Google.